As part of this transition, the agency’s core operations have been absorbed into its portfolio companies, and its web development unit has been spun off as a standalone entity. This move allows FinMedia Group to focus exclusively on developing financial media platforms, communities, and lead-generation ecosystems.
A Shift from Promotion to Presence
The transition to FinMedia Group marks a move away from traditional service-based PR toward a model of audience ownership. By building and scaling a network of authoritative platforms, including FundedTrading.com and MyTradingReviews.com, FMG provides a direct bridge between financial companies and high-intent audiences.
“For years, we helped brands find their voice on external platforms,” said Karol Cempa, CEO of FinMedia Group. “With FMG, we have built the destinations where the conversations actually happen. Our platforms aren’t just informational; they are built to drive conversions and transactions for our partners. We’ve stopped chasing the industry narrative and started building the digital destinations that drive it.”
Performance-Driven Ecosystems
FinMedia Group’s core focus is the creation of high-trust environments that guide users from research to action. The company’s product offering is built on measurable results, including:
- Owned Authority: Branded awards, press coverage, and deep-dive reviews that set the industry standard.
- Transaction-Focused Placements: Premium web and email placements designed to move users through the conversion funnel.
- Lead Generation Ecosystems: Co-branded giveaways and social media campaigns powered by proprietary first-party data.
Leadership and Continuity
The transition is led by Karol Cempa, who moves from CEO of FinPR to lead the whole FinMedia Group. His leadership ensures that the strategic expertise and industry relationships developed at FinPR remain at the core of the new Media and Authority Network.
For financial brands, FMG represents a more efficient way to reach active traders and investors, bypassing traditional media gatekeepers through direct-to-audience platforms and a closed-loop lead generation system.
About FinMedia Group (FMG)
FinMedia Group is a high-growth FinTech Media and Authority Network. By leveraging digital content, affiliate partnerships, and performance-based advertising models, FMG ensures that traders, investors, and industry professionals receive trustworthy, actionable information while offering financial brands a direct pipeline to high-intent audiences.
Media Contact:
Alex Firdaus
Head of Media
af@finmediagroup.com
FinPR.com
