FundYourFX is a prop trading firm founded in 2021 and based in Hong Kong. The company offers virtual funding accounts for trading in financial markets. With no evaluations or trading challenges, FundYourFX provides traders instant access to a funded capital.
Building Financial Brands
Campaign Executed
Client Satisfaction
Client Retention Rate
The Challenge
FundYourFX offers a distinct service in the prop trading space, allowing traders to trade immediately with real funds. However, the firm faced a significant challenge: establishing trust and credibility among traders in a market where not all firms have good intentions. To succeed, FundYourFX needed to answer a crucial question—”Can I trust FundYourFX?”—while raising brand awareness and building relationships with their target audience.
What FinPR Did
To help FundYourFX address these challenges and build brand trust, FinPR executed a comprehensive strategy focused on SEO optimization, social media growth, and press coverage.
SEO-Optimized Content
We developed high-quality SEO-optimized content that increased FundYourFX’s visibility across various platforms. By publishing content on our own website, Funded-Trading.com, and promoting it through multiple channels, we successfully boosted the brand’s exposure and helped FundYourFX improve search rankings.
Improved Social Media Presence
We built and managed FundYourFX’s profiles across Twitter, Facebook, Instagram, LinkedIn, and YouTube. By creating engaging content, including infographics and videos, we expanded their reach. The YouTube videos alone generated 110,000 views in just 3 months.
Press Release for Immediate Exposure
FinPR crafted and distributed press releases to major media outlets such as Bloomberg, Yahoo, Benzinga, and Marketwatch. This exposure resulted in thousands of backlinks, 578 full-page press placements, and a potential audience of 6 billion people, significantly boosting FundYourFX’s credibility.
Lead Generation Strategy
From August to October, we focused on generating new leads. Despite being a young firm, FundYourFX saw a 110% increase in total site visits and a 133% increase in unique visitors. Backlink count soared to 1,600, and their authority rating improved substantially.
The Results
- 1,600 backlinks generated through SEO efforts.
- 110% increase in total site visits within three months.
- 133% increase in unique visitors.
- 578 full-page press placements across major media outlets.
- 110,000 views on YouTube content in three months.
- 6 billion potential readers reached through press and media coverage.
