YourRoboTrader provides advanced algorithmic trading solutions, offering institutional-grade strategies to automate trading. As part of Quant Technology, they combine innovation, transparency, and support to help traders achieve their financial goals.
Building Financial Brands
Campaign Executed
Client Satisfaction
Client Retention Rate
The Challenge
YourRoboTrader, well-known for its German-made trading robots and deep expertise in financial markets, sought to expand into the English-speaking market. While their team had extensive knowledge of asset management and banking, they needed to capture the attention of a new audience. To achieve this, they turned to FinPR for support in building brand awareness and reaching English-speaking traders.
What did FinPR do
YourRoboTrader partnered with FinPR to execute a multi-pronged approach aimed at improving visibility, building credibility, and driving engagement in the English-speaking market. Here’s what we did:
SEO Optimization Content
We worked closely with YourRoboTrader to develop SEO-optimized content, enhancing their site’s authority and ranking. Publishing high-quality, relevant material helped strengthen their SEO potential and meet broader content marketing objectives.
Collaboration with Funded Trading
We facilitated a collaboration between YourRoboTrader and Funded Trading. A free trading bot was developed for Funded Trading as a promotional tool, introducing YourRoboTrader’s services to the English-speaking market. This initiative generated significant interest and allowed traders to experience the quality of YourRoboTrader’s bots.
Press Release for Immediate Exposure
To quickly raise awareness of YourRoboTrader’s entry into the English-speaking market, FinPR crafted a series of press releases that were picked up by major media outlets, including Fox, Benzinga, Marketwatch, Yahoo, Bloomberg, and others. This generated immediate exposure and built momentum for their brand launch.
The Results
- 555 backlinks generated through SEO optimization.
- 577 full-page press mentions across major media outlets.
- 6 billion potential readers reached through press coverage.
- Improved search rankings boosting visibility in the English-speaking market.
- Increased customer engagement from the free trading bot collaboration with Funded Trading.
- Heightened brand recognition in the English market.
