Digital marketing for prop firms is highly competitive and relies on trust. To stand out, you need more than just an advertising budget. You need real credibility.
Public Relations (PR) can give you an edge. It does more than put your name in the news. PR helps you improve your SEO and attract free, qualified leads from Google without breaking the bank.
What is the Power of PR/SEO for Your Firm?
PR is a smart investment because its benefits last, while paid ads only work as long as you keep paying. With PR, respected financial news sites and industry blogs mention your firm and link to your website, quickly building your visibility and trust.
1. The PR-to-SEO Formula: How Media Mentions Pay You Back
PR helps your search ranking the most by earning high-quality backlinks. When a top financial site links to you, it’s a strong sign of trust for your website. These links raise your Domain Authority, which makes it easier to rank for competitive search terms. Plus, media coverage brings qualified visitors straight to your site, giving you free traffic.
2. Google Sees You as a Leader
Even if a media site doesn’t link to you, just mentioning your brand can still help your SEO. Google notices these mentions, which shows you are an expert and can be trusted. In finance, trust is everything; if Google doesn’t trust you, traders won’t either. Proactive PR also helps you shape your search results, so the first page highlights positive articles about your firm instead of competitors or outdated posts.
The Investment: How Much Should You Pay for Growth?
Prop firms must invest in their reputation because authority is non-negotiable.
Think of PR as an investment in a long-term asset that keeps working to boost your conversion rate. Paid ads cost you every time someone clicks, but with PR, you pay once for a media mention, and that article or backlink can bring you free, qualified traffic and trust for years. PR is a cost-efficient way to grow your business.
What Will You Get in Return, and When?
The return on investment (ROI) from the PR-to-SEO strategy is clear and happens in two phases:
In the first three months, you’ll see a quick boost in visibility and credibility. When your prop firm appears in financial news, new visitors see you as more trustworthy right away. With articles scheduled over several weeks, you can expect conversion rates on your landing pages to rise, often within the first quarter.
Over the long term, starting around four months, you build lasting SEO authority. As you build quality backlinks, your Domain Authority rises. This helps your prop firm rank for valuable keywords and brings in a steady stream of free, qualified leads. Most prop firms see strong SEO improvements after four to six months, giving you a reliable path to ongoing growth.
FinPR’s Integrated Solution: Your Competitive Edge
Most PR agencies only send out press releases. We take a different approach. At FinPR, we act as your all-in-one partner because we understand that a single mention won’t deliver results unless it’s part of a full SEO strategy.
- We Combine PR and Digital: We know exactly which journalists and publications cover prop trading and which ones have the high DA that truly matters for your SEO.
- We Increase Your Conversions: We ensure the messaging in the media is crafted to directly address the trust issues prospective traders face, making them far more likely to convert once they reach your site.
We help you build a stronger reputation and increase conversions more effectively than standard marketing methods.
Book your free 15-minute call now to discuss a customized PR and SEO strategy.
Author: Rachma Tri Wijayanti
Company: FinPR
Title: CopywriterÂ
