YourPropFirm supports both new and established prop trading firms with innovative technology, data-driven insights, and strategic marketing solutions. Whether launching a new firm or optimizing existing ones, YourPropFirm provides everything needed to help prop firms grow, compete, and thrive in the trading industry.
Building Financial Brands
Campaign Executed
Client Satisfaction
Client Retention Rate
The Challenge
YourPropFirm needed to break through a competitive market, increase brand recognition, and generate leads. They sought to strengthen their presence through SEO, video content, email marketing, and expo participation to engage potential clients. To stand out from competitors, they needed to communicate their platform’s unique benefits while establishing trust within the prop trading industry.
What FinPR Did
FinPR executed a comprehensive strategy, incorporating SEO, PR, email marketing, video creation, and booth designs for expos:
SEO-Optimized Content
FinPR developed SEO-driven content that boosted YourPropFirm’s search engine rankings, allowing them to rank for key terms related to prop trading. This improved their organic traffic and visibility within the industry.
UI/UX Design for the Dashboard
FinPR collaborated with YourPropFirm to enhance the user experience of their dashboard. By improving functionality, navigation, and visual appeal, we ensured the platform delivered a seamless experience for both traders and administrators.
Lead Generation Strategy
Our lead generation efforts were centered on optimizing the website and increasing site traffic through targeted campaigns. These efforts resulted in higher conversion rates and more qualified leads.
Press Releases for Brand Leadership
FinPR created and distributed press releases, which were picked up by Bloomberg, Yahoo, and Marketwatch, among others. This media exposure built credibility and expanded their reach.
Video Marketing on YouTube & Website
We produced video content for both YouTube and the YourPropFirm website, explaining their platform’s key features.
Email Marketing Campaigns
FinPR developed and managed targeted email campaigns to engage potential clients and nurture existing leads. These campaigns generated a high click-through rate and helped move leads through the sales funnel, boosting conversions.
Expo Booth Designs
To further strengthen their presence, FinPR designed booths for financial expos, ensuring YourPropFirm made a lasting impression at industry events. The booth design highlighted their platform’s unique features and attracted potential clients during these in-person opportunities.
The Results
- 600+ backlinks from reputable sources.
- Over 500K impressions, doubling in the last six months.
- 133% increase in organic traffic and 165% increase in new users over 90 days.
- High engagement and lead generation from email campaigns.
- Successful expo booths generate strong interest and leads.
